FEATURED
Full-height white Kent display photographed in a workshop, with a wide digital header, a smaller screen among illuminated product shelves and a two-door cabinet at the base.
2016Italy • British American Tobacco

Retail Display Unit - Kent Reinvented

Retail•Display Unit•Kent•BAT•Digital Signage•Illuminated Shelving•Tobacco Display•Freestanding
Year:
2016
Country:
Italy
Client:
British American Tobacco
Category:
Commercial
Collection:
Shelving Units & Dispensers
Tags:
RetailDisplay UnitKentBATDigital SignageIlluminated ShelvingTobacco DisplayFreestanding
Materials:
White Lacquered MDFAluminium Shelf ProfilesTransparent Acrylic TraysLED Edge-Lit ShelvingDigital ScreensLockable MDF Cabinet Base

Gallery

Full front view of the Kent freestanding display unit in the production workshop — nine illuminated shelves, acrylic product trays, secondary embedded screen, and large digital header running the Smoking Reinvented campaign
Three-quarter angle view of the Kent display unit showing the full height, illuminated shelf stack, secondary digital screen, and angled header screen
Wider three-quarter view of the Kent display unit showing the lockable base cabinet, full shelf height, and the LED-lit aluminium shelf profiles loaded with product trays
Close-up of the secondary digital screen embedded in the upper shelving zone, surrounded by illuminated shelves with POS-labelled acrylic product trays
Detail of two illuminated shelves showing individual acrylic product trays with yellow POS Newton labels and LED edge-lit aluminium shelf profiles
Detail of a technician adjusting an LED-lit shelf profile during assembly, with acrylic trays and POS labels visible on the shelves above and below
Rear three-quarter view of the Kent display unit showing the curved CNC-cut screen mounting bracket arm, cable routing, and the digital header screen from behind
Side detail view of the upper illuminated shelving section, showing the edge-lit shelf profiles and transparent acrylic product trays against the white lacquered cabinet body

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