Full-height BAT retail display with a Dunhill screen above illuminated product shelves, separate glo and Vuse GO bays, and three open shelves at the base.

2023Romania • British American Tobacco

Retail Display Unit

Retail•Display•POS•Planogram•Gondola•British American Tobacco•glo•Vuse•Dunhill•Branded Environment•Digital Signage•Custom Fabrication•Convenience Retail

Year:

2023

Country:

Romania

Client:

British American Tobacco

Category:

Commercial

Collection:

Shelving Units & Dispensers

Tags:

Retail Display POS Planogram Gondola British American Tobacco glo Vuse Dunhill Branded Environment Digital Signage Custom Fabrication Convenience Retail

Materials:

Stainless Steel Acrylic Aluminium LCD Led Strip

Gallery

Front view of the British American Tobacco retail display unit — full-height dark anthracite gondola with continuous white-blue LED perimeter lighting, wide-format Dunhill LCD header screen showing campaign content, multiple tilt-forward product shelves with price holders, two framed mid-zone sub-bays for glo and Vuse GO with own LCD headers, and lower dispenser shelves

Close-up front view of the upper section — Dunhill LCD header screen displaying 'For Those Who...' campaign with Dunhill signature script, five tilt-forward chrome-rail product shelves with individual price card holders below

Close-up front view of the glo sub-bay — independently framed left mid-zone bay with its own LED perimeter and LCD header screen showing the glo Starter Kit Compact campaign ('Nou Starter Kit Compact — Cumpără Acum'), three product shelves below

Close-up front view of the Vuse GO sub-bay — independently framed right mid-zone bay with its own LED perimeter and LCD header screen showing the Vuse GO multicolour device range, two product shelves below

Three-quarter angled view of the upper section — Dunhill LCD header screen with campaign content, tilt-forward chrome-rail shelves with price holders seen in perspective, LED perimeter strip visible around the unit frame

Three-quarter rear-side view of the lower and mid sections — glo and Vuse GO sub-bay framing visible from the side, lower push-forward dispenser shelves with price holders, LED strip running along the lower perimeter

Three-quarter angled view of the lower section — three open dispenser shelves with push-forward product rails and individual acrylic price card holders, white-blue LED perimeter strip at base level

Front view of the display unit with Dunhill LCD header showing 'The Most Luxurious' campaign — upper shelving section fully loaded with product, mid-zone glo and Vuse GO sub-bays visible, lower dispenser shelves below, unit photographed in studio against neutral wall

Three-quarter view of the unit with Dunhill LCD header — 'For Those Who Indulge Themselves' campaign content on screen, full height of the unit visible with LED perimeter lit in white-blue, all shelving zones visible

Three-quarter view of the unit showing the mid-zone and lower sections — glo Starter Kit Compact sub-bay and Vuse GO sub-bay with independently lit LED frames, lower dispenser shelves, anthracite body side panel

Front view of the full unit in studio — Dunhill LCD header running campaign, complete upper and mid shelving zones visible, two independently framed sub-bays with glo and Vuse GO LCD headers, three lower dispenser shelf rows, full white-blue LED perimeter illumination

Retail Display Unit

Gallery

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