Rendering of a tall white retail display with LED-lit product niches on both sides, a central black Lucky Strike screen column and four dispenser shelf rows below.
2017Romania • British American Tobacco

Retail Display Unit — Lucky Strike

Retail•Display•POS•Shelving•Dispenser•Lucky Strike•Kent•British American Tobacco•Branded Environment•Digital Signage•Custom Fabrication•Tobacco Retail

Gallery

Three-quarter view of the complete Lucky Strike retail display unit in situ — white matte cabinet with stacked individual LED-lit niche bays on left and right of the central black rounded LCD column, Lucky Strike logo lightbox above campaign video screen, Kent acrylic strip facings between bays, open base plinth with four dispenser shelf rows below
Front view of the complete unit — full-height white niche bay columns flanking the central black LCD column, upper Lucky Strike logo lightbox screen, lower campaign video screen, niche bays loaded with push-forward dispenser modules and POS price card holders, base plinth dispenser rows
Close-up of the central black LCD column — upper square LCD showing the Lucky Strike red and gold circular logo on white background, lower portrait LCD showing the Lucky Strike red campaign content with drops, rounded black column profile with acrylic card holders on the column face
Close-up upward view of the central LCD column junction and upper left niche bay — Lucky Strike logo lightbox at top, white rounded column transition between left niche bay and black screen column, acrylic dispenser modules with POS '2 Newton' card holders visible in the lit niche
Close-up of the right column niche bays — five individual deep open-fronted niche bays in white, each internally LED-lit with white perimeter strip, loaded with push-forward acrylic dispenser modules and POS price card holders, Kent acrylic strip facings between bays visible to the left
Close-up of the right column upper niche bays — individual LED-lit white niche bays, push-forward dispenser modules with '2 Newton' POS cards, Kent strip facings between bays, Lucky Strike logo and campaign LCD screens visible at left edge
Angled close-up of the upper zone — wide-format LCD header displaying red drop campaign imagery at top, below it two tiers of push-forward dispenser modules with '2 Newton' POS card holders within illuminated niche bays, LED perimeter strip clearly visible on interior niche walls
Side-angled view of the left and right niche bay columns in low ambient light — white matte niche bays with strong internal LED glow, push-forward dispenser modules and POS cards visible within each lit bay, contrast between lit interior and surrounding body clearly apparent